Digital Illustration Portfolio Builder Project 1
Assignment Instructions: Carefully read the art director and client comments, then create a design to meet the needs of the project.
Crossed Paws Pet Rescue, Inc.
2720 Havendale Blvd.
Winter Haven, FL. 33881
(863) 229-5259
contact@crossedpawspetrescue.org
Art Director comments: Your local animal shelter hosts an annual fundraising gala on the first Saturday in October. You have been hired to create a poster advertising this year's theme--a classic, black-tie masquerade ball.
First Saturday in October = October 4, 2025
- Design an 11" x 17" poster to promote the event and local storefronts and public venues.
- Develop a creative type treatment for the event name:
"Barking Mad for the Masquerade."
- Find or create imagery and graphics to support the event theme.
- Include the event date, Saturday, October 4, 2025, prominently in the poster design.
- Include the contact information (phone number and web address) for your local animal shelter:
Crossed Paws Pet Rescue, Inc.
(863) 229-5259
crossedpawspetrescue.org
Client comments: We raise a considerable portion of our annual operating budget during this annual event. This year, the theme is a very classic masquerade in the style of Victorian-England opulence--- think Phantom of the Opera, the state dining room on the Titanic, that sort of thing. Men in tuxedos and women in flowing gowns, everyone masked in some fashion until the traditional "reveal" at midnight.
Every year, the event includes a silent auction with some incredible prizes that are donated by local businesses, as well as a gourmet four-course meal prepared by a local celebrity chef.
If there is any way you could tastefully incorporate a couple of animal photos in the poster, we would like that. However, it isn't really a requirement as long as the shelter's name and contact information are clearly displayed.
When finished, write a brief explanation of the reasoning behind your final design.
I created the final design for the "Barking Mad for the Masquerade" poster to align with the client's vision of a Victorian-inspired, opulent masquerade ball while fulfilling all project requirements. The elegant ballroom imagery, created with vector graphics, paired with refined typography, sets the tone for a luxurious and sophisticated event. The event name, styled with flowing script was designed to evoke a sense of grandeur and drama fitting for the theme.
The animal elements were included to honor the shelter's mission, blending them subtly into the design without overpowering the central focus of the masquerade ball. I tried to lay out the design to ensure that the critical details---such as the event name, date, and contact information---stand out clearly, maintaining a professional and cohesive look. The overall goal was to create a visually stunning piece that not only captures the spirit of the event but also draws attention to the shelter's cause, encouraging attendees to participate in this meaningful fundraiser.
Until next time,
Phil