Project 2b - Saipan Golf Travel Poster

 Project Name: Saipan Golf Travel Poster

Name of Client: Saipan Tourism Bureau saipangolfgetaway.com

Project Requirements: 16x20 Inch, portrait, 200 dpi. Photoshop and 5 images, flattened to 72 dpi when finished.

Target Audience:

1. Avid golfers aged 30-65, primarily male, with high disposable income.

2. Retired couples looking for luxury golf vacations in warm tropical destinations.

3. Golf enthusiasts seeking new and challenging courses.

These individuals are probably well-traveled, enjoy luxurious experiences, and are willing to travel for an exceptional golfing experience.

The Goal of the Project:

The primary goal is to increase golf tourism to Saipan.

Intended Message:

By choosing Saipan for their golfing vacation, visitors will experience championship golf courses on a beautiful tropical island.

Types of Imagery:

1. Aerial view of a Saipan golf course with ocean backdrop

2. Golfer mid-swing on a cliff-side tee with panoramic ocean view

3. Close-up of a golf ball near the hole with turquoise waters in the background

4. Luxury clubhouse and resort facilities

5. A round logo with a golf cart surrounded by the website SaipanGolfGetaway.com on a turquoise background

 

Color Choices:

- Primary colors: Green (representing golf courses), turquoise (for the ocean), and beige (for sand traps and beaches)

 

Type Choices:

1. Title: Green font to emphasize golf -  Acumin Pro Condensed

2. Body text: Green font to emphasize golf - Tahoma

What is your call to action?

"Book Your Saipan Golf Getaway Today!"

This call to action encourages booking right away to enjoy the combination of golf and the tropical environment that Saipan offers.

 Prep Material:

• Research:

1. https://www.laolaobaygolfresort.com/eng/golf/overview?language=eng

2. http://kingfishergolflinks.com/en/course

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What I learned from this project?

My first design brief tried to reach a vast audience:

Initially, my target audience was:

1. Adventure seekers and nature enthusiasts looking for new tropical destinations to explore.

2. Beach lovers and water sports enthusiasts who are interested in pristine beaches and clear waters.

3. History buffs, particularly those interested in World War II Pacific theater sites.

4. Couples seeking romantic getaways in exotic locations.

5. Families looking for a safe, fun, and educational tropical vacation destination.

6. Golf enthusiasts seeking overseas locations.

Professor Williams pointed out that it is impossible to reach so many in one travel poster, he was absolutely right, and I found it challenging even after I narrowed the brief down to reach avid golfers.

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• Travel Poster: