Project 4 – Holiday Ads

Digital Imaging Editing – Week 3

Assignment:

Using the same product or service (No cars/trucks or video games), create three advertisements:

1- 8.5 x 11 in full-page magazine ad

1- 8.5 x 5.5 in half-page ad

1- 2000px x 2000px Instagram/Facebook ad

Save each as a .jpg or .png and post to your blog along with a description of the audience, the intended message, and why you feel the design decisions you made will motivate the audience to take the desired action.

Client: St. Jude Research Children's Hospital

St. Jude Research Children's Hospital is a leading pediatric treatment and research facility based in Memphis, Tennessee, dedicated to advancing cures and preventing catastrophic diseases in children. Founded in 1962 by entertainer Danny Thomas, St. Jude operates under the guiding principle that "no child should die in the dawn of life."

Renowned for its cutting-edge research and patient care, the hospital specializes in treating pediatric cancers and other life-threatening diseases. Families never receive a bill for treatment, travel, housing, or food, ensuring that financial burdens do not hinder access to care. St. Jude shares its research freely with the global medical community, significantly improving survival rates for childhood illnesses worldwide.

Holiday-themed Advertisements:

Full-Page Magazine Ad: 8.5 x 11 inches @ 300 dpi
Half-Page Ad: 8.5 x 5.5 inches @ 300 dpi
Instagram/Facebook Ad: 2000 x 2000 pixels @ 72 dpi

Intended Audience:

Adults aged 25–65, primarily middle- to upper-income individuals who value the satisfaction of contributing to the well-being of children and families in need. This group includes parents, caregivers, and professionals who have a desire to support reputable organizations.

Intended Message:

Each ad intends to inspire the audience to take immediate action by visiting the website and setting up a one-time or monthly donation, and that supporting St. Jude brings hope, healing, and joy to children and their families.

Motivation to Take the Desired Action:

The images feature smiling children, personalizing the cause, and showing the direct impact of donations. This appeals to the audience’s empathy, particularly that of parents and caregivers.

Advertisements:

Full-Page Magazine Ad (8.5 x 11 inches):