Social Media Platform Demographics Research
"Social Media Platforms - Which social media platforms are your personas most likely to use? Support with demographic research and reasoning."
Emily the Creator
Preferred Social Media Channels:
- YouTube
Reasoning:
Creative professionals rely on visually driven platforms to showcase portfolios, learn new skills, and network with peers. Instagram and Pinterest are top choices for visual inspiration, while YouTube provides educational content (e.g., Adobe Suite tutorials). LinkedIn helps professionals network and secure freelance opportunities.
Supporting Research:
- Pew Research Center: Social Media Use in 2024 - Highlights that Instagram and YouTube are highly favored by adults aged 30-49 for visual and educational content.
- Sprout Social: Social Media Demographics 2024 - Reports LinkedIn as a hub for professionals aged 30-50.
Chris the Fitness Guru
Preferred Social Media Channels:
- YouTube
- TikTok
- Strava
Reasoning:
Fitness professionals favor platforms that combine video content and community engagement. Instagram and TikTok are ideal for sharing workout routines and building a fitness brand, while YouTube provides detailed tutorials.
Supporting Research:
- Hootsuite: TikTok Demographics - Shows TikTok's popularity among fitness creators targeting young, engaged audiences.
- Statista: Instagram User Demographics - Reports Instagram as a top platform for ages 18-34, particularly for fitness influencers.
Samantha the Student
Preferred Social Media Channels:
- TikTok
- YouTube
Reasoning:
College students engage heavily on TikTok and Instagram for trends, entertainment, and lifestyle inspiration. YouTube offers tutorials and study content, Pinterest helps with aesthetic organization (mood boards, study setups), and Twitter connects students to real-time news and trends.
Supporting Research:
- Pew Research: TikTok and Instagram Usage Among Ages 18-24 - Demonstrates TikTok and Instagram as leading platforms for Gen Z users.
- Statista: Social Media Trends for Young Adults - YouTube remains a primary learning and entertainment platform for ages 18-24.
Robert the Architect
Preferred Social Media Channels:
- YouTube
Reasoning:
Architects favor LinkedIn for professional networking and career advancement, YouTube for architectural tutorials and industry insights, and Pinterest for visual inspiration. Instagram showcases completed projects, while Twitter keeps professionals informed about architectural trends and innovations.
Supporting Research:
- LinkedIn: 2024 Professional Demographics - Architects and senior professionals aged 50+ actively use LinkedIn for networking.
- YouTube Trends: Educational and Industry Content - Highlights YouTube as a hub for tutorials and professional insights.
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