Branding Creativity Blog Post 2

Foundations of Branding Creativity Blog Post 2

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This week, I did a creative exercise found in the book:

"CAFFEINE FOR THE CREATIVE MIND" by Stefan Mumaw and Wendy Lee Oldfield. The exercise is on page 46.

Instructions

Egg Drop Soup- You must create a container for an egg that will safely keep the egg from breaking when dropped from a two-story window. The container can be made of whatever materials you deem appropriate. Draw a sketch of the container as if you were going to show a craftsman what your idea is and how to make it. Use a dotted line to signify where the egg would be, inside of the container, and callouts to describe what the materials are and what their functions would be.

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So I designed a 4' x 4' wide wooden box 2 feet deep with six-inch thick down-filled pillows inside. The box has approximately an 18-inch diameter landing spot to safely cradle the egg without breaking from a second-story window.

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