DI Portfolio Builder Project 3

Assignment Instructions: "From the end of project 5 or project 6 of the Against the Clock textbook, create either 1 of the 2 projects using your own subject and original artwork."

---

Portfolio Builder Project pg. 415

Art Director comments: You have been hired to create a label design for a new energy water called triUMPH. It is going to be marketed throughout the United States, so it must incorporate the required elements for food packaging and retail sales.

• Create a compelling type treatment for the product name. Find or create imagery as necessary to support the overall package design.
• Include the nutrition information and the barcode that have been provided by the client. Also include the package size (16.9 FL OZ / 500 mL) somewhere in the label design.
• Include the "Recycle" logo in the design.
• Include the following text in the design: ME-HI-5¢ CA CRV

Client comments: The energy drink market's is huge in the United States, so we've decided to branch out from our traditional soda manufacturing. We need you to create an energetic logotype for the new product, as well as a complete label design for the bottles.

Our printing company has provided us with a template that is standard for this type of packaging. The pressroom manager wanted me to make sure to remind you to keep important design elements away from the glue area that is indicated on the template.

Because this is a consumable product, there are a lot of elements that must be incorporated in the package design. Make sure nothing important is left out, or we won't be able to meet our ship date.

---

The label template that was supposed to be provided in Triumph-A125-PB.zip doesn't appear on my Student Files web page.

So, I searched the Internet and determined the label size for a 16.9 FL OZ / 500 mL bottle. I created all the text and the border graphic in aqua-blue to symbolize water. I used a capitalized NRG for the company's energetic logotype, stylized it, changed it to a red color, and then decreased the opacity. I researched a typical energy drink to create the nutrition facts information. I created a one-paragraph description of the product and provided a fictitious company address.

---

---

Until next time,

Phil