Assignment: "Expressive Typography"
"Create an illustrated event poster for a real event. The goal of this project is to really elicit the feeling of this event through your use of creative and expressive type. Hand-lettering, customized type, or using objects as letters is highly encouraged."
I chose the Florida Strawberry Festival as my real event poster. My goal was to create a design that is visually engaging, festive, and informative while effectively using expressive typography, festive imagery, and clear hierarchy.
I chose a standard 24" x 36" poster size because I wanted to include a large amount of visuals and information. The festival is known for its fun, family-friendly atmosphere, delicious strawberries and carnival food, carnival rides, and live entertainment.
I decided to fill the title with images, which wasn't really covered in the textbook, but after some research and trial and error, I was able to accomplish it. The supporting images are vector graphics I either found online or created.
"Expressive Typography": I filled the word Florida with images of an outline of the state, Strawberry with ripe strawberries on a contrasting green background, and Festival with balloons and a bright blue sky background.
Mood Board
Color choices:
- Red to represent strawberries and excitement.
- Green is a natural contrast to red and represents the agricultural aspect.
- Yellow & Orange to add warmth and symbolize carnival fun.
- Cream/Beige/Green gradient background to provide contrast and radiate from ground-level green to a sunny color at the top.
Hierarchy of Elements:
- Title: largest text, immediate focus.
- A large central strawberry: represents the festival's main attraction, and a border of strawberries frames the design.
- Supporting illustrations: such as the Ferris wheel, mascot, and strawberry shortcake, for visual storytelling.
- Information: Entertainment schedule, name, date, location, website, and ticket information.
I designed the poster with both the F-pattern and Z-pattern visual hierarchy layout scanning formats in mind.
Challenges:
- Visual hierarchy: ensuring the design leads the viewer's scanning pattern as desired.
- Character font and image fill: choosing a large blocky font that would be legible when filled with images inserted.
- Available space: There are so many visuals and information to include that need to be all-inclusive yet balanced. Before deciding on the final submitted version, I had four different versions of this poster.
- Contrast: the different versions have different gradient backgrounds, image placement, and text locations.
Overall, I am pleased with the finished poster. I really enjoyed this month's Digital Illustration course and the exercises and projects in the textbook. I find Adobe Illustrator to be a very complex and creative tool; I look forward to learning more about its capabilities.
Final Design
Until next time,
Phil
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