Digital Image Editing Project 1

A Postcard Project

The director of the James A. Haley Veterans’ Hospital approached me because she overheard that I was taking the graphic design course at Keiser University.

With Veterans’ Day coming up, she contracted me to make six postcards with a brief description of the hospital on the backside.

The postcards are to be 5 inches x 7 inches @ 300 dpi.

The target audience is Veterans who recently separated from active duty. Her goal is to increase awareness of the capabilities of the James A Haley Veterans’ Hospital.

The message she wants to relay is that although some businesses and restaurants celebrate Veterans’ Day once a year, the James A Haley Veterans’ Hospital celebrates Veterans each and every day!

I was at the hospital for an appointment. Afterward, I walked around the hospital and took about 30 different pictures. I had to dodge traffic and keep out of everyone’s way but I managed to get quite a few good pictures.

I decided to put a blue border on the postcards, I picked the color from the American flag.

I wanted a bold typeface that would attract attention. I picked the color from a gold bar and applied bevel and drop shadow to make it really stand out.

I used guides to create a 1/8-inch border from the edge of the postcards, find the center, and lay out the back of the postcard. Overall, this was a very interesting project, and I enjoyed it very much.

I stopped at "Chicken Salad Chic" to get a chicken salad BLT sandwich and got the last picture I needed!