Foundations of Branding Creativity Blog Post 3
This week, I did a creative exercise found in the book:
"CAFFEINE FOR THE CREATIVE MIND" by Stefan Mumaw and Wendy Lee Oldfield. The exercise is on page 47.
Instructions
"Don't underestimate the power of example! Showing someone how to do something is the easiest form of communication. But as communicators, we rarely get that level of intimacy with our target audience, so we must use other methods to reach our intended market. Sometimes, the most difficult form of communication is using words. Time to get back to basics! On a piece of paper, write out, in words only, instructions on how to tie a shoelace."
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