Designing the Experience

Instructions

"Identify 5-8 touchpoints where customers will interact with your brand. Examples include:

✔ Restaurant signage

✔ Tableware (napkins, plates, takeout bags, etc.)

✔ Staff uniforms

✔ Social media / digital advertising

✔ Loyalty cards or promotions

✔ Take out packaging

✔ Tabletop Signage

✔ Loyalty cards or promotions

Create at least three. Discuss what you created and why in your blog post."

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I chose to use a roadside billboard as my primary touch point, utilizing both Illustrator and Photoshop. I then used the mockup feature for a black t-shirt, to-go bag, shoulder bag/large purse and cloth napkin.

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