Visual Storytelling Project 2

What I learned in Chapters 5-8:

Color influences emotion and sets the tone in visual storytelling. Warm hues like reds and yellows often energize or warn of danger, while cool tones like blues and greens calm or sadden. Color is a powerful storytelling tool that, when used correctly, evokes emotion, supports narrative shifts, and creates memorable visual experiences.

Typography is a storytelling tool that can give text its own "voice" through font choice, size, style, and layout. Different typefaces, such as serif, sans-serif, and script can set moods ranging from formal to playful, while weight, spacing, and arrangement influence how the reader moves through the story.

Developing a distinctive narrative voice using a unique combination of perspective, tone, and style makes an artist's work recognizable and authentic and builds audience trust and connection.

Symbolism and visual metaphors add deeper meaning to visual storytelling by using images to represent ideas beyond their literal appearance. Symbols, like a heart for love or a candle for hope, communicate messages quickly, while visual metaphors, such as a character carrying the world on their shoulders, turn abstract ideas into relatable visuals.

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Visual Storytelling Project 2

Instructions:

1 - Either A - Create a poster for an event, cause, or product that shows your understanding and application of Color, Structure, Typography, and Metaphor.

Or B - Recreate a poster or Design that you have previously done, showing your understanding and application of Color, Structure, Typography, and Metaphor.

2- Create a detailed blog post that describes your visual choices and how you applied what you learned in Chapters 5-8 to make this poster tell a story.

3- Post a link to your blog

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I chose option A creating a poster that demonstrates my understanding of color, structure, typography, and metaphor. Instead of depicting Father Time as an old man with a scythe and hourglass, I reimagined him through objects that also measure and symbolize time: grandfather clocks.

The centerpiece of the poster are wooden grandfather clocks set against a cosmic background. The largest clock wears a flowing beard, turning it into a character that stands in for Father Time himself. By using the clocks as stand-ins for human figures, I created a visual metaphor without relying on the usual imagery.

The background of the Milky Way reinforces the idea of time on a cosmic scale. Stars and galaxies remind the viewer that time is infinite. This pairing of wooden clocks with the vastness of space creates an emotional contrast: time is both intimate and universal.

Color palette: Warm browns of the wooden walls and clocks create a grounded, familiar feeling, like being in a cabin or old house. These warm tones contrast sharply with the deep blues, purples, and whites of the starry sky outside the window. This contrast pulls the viewer's eyes to the window, suggesting that time stretches beyond our small, cozy environments into something far greater. The golden pendulums and clock faces catch light and add a subtle glow.

Composition: The three clocks are arranged by height, almost like a family portrait. This structure reinforces the metaphor of Father Time (the tallest clock) standing with his son and grandson. The wall planks run horizontally, leading the viewer's eyes naturally toward the center where the clocks stand and towards the window. The window frames the cosmic background, serving as both a literal window and an opening into the vastness of time.

The title "FATHER TIME" is placed at the bottom in bold yellow letters. I chose the typeface because of the slightly uneven strokes that give a hand-crafted feel, complementing the wooden textures in the image.