Monday, February 24, 2025

Mark your Brand Updated

Mark your Brand Updated

Instructions: "Select your best logo concept and refine it into a finalized brand mark. Your submission should include: "

After receiving some good feedback on my initial logo designs, I made the following changes:

A. I reworked the artwork at the top and made sure it aligned with the rest of the logo.

B. I completely reworked the Dragon and went with one instead of two dragons.

C. The brown color in the word steakhouse at the bottom disappeared in the reverse color version, so with the new dragon's head being red, I changed steakhouse to the color red and changed the Yakisoba color to a lighter orange, creating a balanced hierarchy from top to bottom.


Original:

1. A vector line drawing


Revised:


Original:

2. A black-and-white version


Revised:


Original:

3. A full 4-color version (4 color means for inks used in printing, i.e. Full-color)


Revised:


Original:

4. A reverse-color version


Revised:


Revised Logo Brand Marks:

1. A vector line drawing


2. A black-and-white version


3. A full 4-color version (4 color means for inks used in printing, i.e. Full-color)


4. A reverse-color version


Serve it on Socials

Serve it on Socials

Instructions: "Create 3 different branded social media posts introducing your restaurant to the world. Each post should use your restaurant's color scheme, logo, and typography, and could include:"


✔ A teaser announcement post


✔ A signature dish feature post


✔ A "coming soon" countdown post


Stamp Your Mark

Stamp Your Mark


Instructions

"Create a professional and visually cohesive set of branded stationery for your restaurant, including:

A business card that reflects the restaurant's identity while remaining functional and well-balanced in design.

A letterhead that integrates the restaurant's logo, colors, and typography while maintaining readability and professionalism.

An envelope that carries through the branding, ensuring consistency across all touchpoints.

Each design should align with your restaurant's color palette, typography, and aesthetic, reinforcing your brand identity. Submit your final designs as .png files and provide feedback to your classmates."


Revised per feedback, removed red border from business card, removed distracting Torii Gate Arch from envelope and letterhead, centered Dragon in resulting blank space. Pleased with new stationery.


YOKISOBA STEAKHOUSE business card

NOTE: Blogger is adding white border to images, even though I have .125 "Blush Pink" color bleed, and exported with transparent background


YOKISOBA STEAKHOUSE letterhead

NOTE: Blogger is adding white border to images, even though I have .125 "Blush Pink" color bleed, and exported with transparent background


YOKISOBA STEAKHOUSE envelope

NOTE: Blogger is adding white border to images, even though I have .125 "Blush Pink" color bleed, and exported with transparent background


Lettering the Experience

Lettering the Experience


Instructions

"Identify and justify the main fonts for your restaurant's brand. Select a primary typeface for the logo and a secondary font for the menu and marketing materials. Explain your choices based on readability, tone, and cultural influences.

Make sure the typefaces align with the artistic, immersive branding approach, emphasizing the role of typography in shaping the dining experience."


I chose Charcuterie Serif as my primary font because of its rustic, handcrafted look, similar to the handcrafted letters I created for YOKISOBA in the logo.


I chose Garamond as my secondary font for menus and marketing materials because it has a sophisticated, upscale feel that is perfect for premium restaurant branding.


Branding Creativity Blog Post 2

Foundations of Branding Creativity Blog Post 2


This week, I did a creative exercise found in the book:

"CAFFEINE FOR THE CREATIVE MIND" by Stefan Mumaw and Wendy Lee Oldfield. The exercise is on page 46.

Instructions

Egg Drop Soup- You must create a container for an egg that will safely keep the egg from breaking when dropped from a two-story window. The container can be made of whatever materials you deem appropriate. Draw a sketch of the container as if you were going to show a craftsman what your idea is and how to make it. Use a dotted line to signify where the egg would be, inside of the container, and callouts to describe what the materials are and what their functions would be.


So I designed a 4' x 4' wide wooden box 2 feet deep with six-inch thick down-filled pillows inside. The box has approximately an 18-inch diameter landing spot to safely cradle the egg without breaking from a second-story window.


Wednesday, February 19, 2025

Sketch the Possibilities

Sketch the Possibilities

Instructions: Sketch at least 30 different thumbnails for your restaurant's logo. Explore various typography, symbols, and branding ideas. Upload your sketches for feedback.

Remember, thumbnails are quick sketches that help you "visually brainstorm." Please spend no more than 30 to 45 seconds on each sketch. More options mean more chances for a successful idea, so please do not hesitate to create more than 30.

You reject most of these ideas, so do not critique or judge during the thumbnail process.



Phil

Mark your Brand

Mark your Brand

Instructions: "Select your best logo concept and refine it into a finalized brand mark. Your submission should include: "


  1. A vector line drawing


  2. A black-and-white version


  3. A full 4-color version (4 color means for inks used in printing, i.e. Full-color)


  4. A reverse-color version


Phil

Shape the Identity

Shape the Identity

Instructions: "Choose the 3 to 5 strongest logo sketches and refine them into more polished digital compositions. Consider spacing, balance, legibility, and brand alignment. Submit them for critique."





Phil

Monday, February 17, 2025

Foundations of Branding Creativity Blog Post 1

Foundations of Branding Creativity Blog Post 1

This week, I did a creative exercise found in the book "CAFFEINE FOR THE CREATIVE MIND" by Stefan Mumaw and Wendy Lee Oldfield. The exercise is on page 45.

Instructions: "Red and Blue Dogs"

Professional sports leagues all seem to share similar graphic qualities in their logos. There are typically two or three colors and a negative space shape representing a player or a recognizable object from the game. Your task is to design a professional sports league logo for the below listed five activities:


  1. Hot Dog Eating

  2. Kite Flying

  3. Tricycle Racing

  4. Painting

  5. Car Washing

Foundations of Branding - Name

Name your creation

Instructions: Brainstorm possible names for your restaurant.

This is a quantity, not a quality exercise. Create at least 50 possible names for your restaurant.

This might be more effective if you have two to three 5-minute sessions, during which you create as many names as possible in five minutes. Please remember that you will be throwing away 49 names, so do not critique yourself as you are brainstorming.


  1. The Ember & Kettle
  2. Iron & Hickory
  3. Fusion Flamehouse
  4. Kyoto Smokehouse
  5. The Smoked Lantern
  6. Bluegrass Teppan
  7. Fire & Soy
  8. The Bourbon Wok
  9. Chili & Charcoal
  10. Tetsu & Timber
  11. Brisket & Bonsai
  12. The Sizzling Lotus
  13. Hibachi & Hickory
  14. Yakisoba Steakhouse
  15. The Charred Dragon
  16. Maple & Miso
  17. Flame & Noodle
  18. Umami BBQ
  19. The Cherrywood Grill
  20. Osaka Brisket House
  21. Chopsticks & Smoke
  22. The Smoked Shogun
  23. Bourbon & Bento
  24. Teppanyaki Trailhouse
  25. Ramen & Ribs
  26. Chili & Charred Oak
  27. Cattle & Katana
  28. The Mesquite Samurai
  29. The Teppanyaki Pit
  30. Rustic Hibachi
  31. Teriyaki Timberhouse
  32. Hickory & Soy
  33. Barrel & Blade
  34. The Fire-Kissed Grill
  35. Okonomiyaki Smokehouse
  36. Sakura & Smoke
  37. The Kyoto Brisket Co.
  38. Soy & Smokehouse
  39. The Teppan Tavern
  40. Yuzu & Hickory
  41. Skyline Samurai
  42. The Fusion Pit
  43. Bonfire & Bonsai
  44. Smoked Steel
  45. Rising Sun BBQ
  46. Shoyu & Smoke
  47. The Charcoal Pagoda
  48. East Meets Smoke
  49. Dragonfire Grill
  50. The Flame-Forged Table

Foundations of Branding - Color

Color your senses

Instructions: "As you imagine the dining experience, create a palette of colors that could be used to brand this restaurant. Thinks of the flavors and the aromas. Beside each color, list the color's RGB value and then explain why each color was chosen."



1. Smoky Hickory Brown

  • CMYK: (46, 70, 89, 59)
  • RGB: (78, 48, 22)
  • HEX: 4E3016
  • Inspired by the deep, earthy richness of smoked meats, barbecue char, and aged wood, this color embodies the heart of Southern barbecue and the warmth of slow-cooked flavors.

2. Soy Glaze Black

  • CMYK: (65, 68, 70, 81)
  • RGB: (30, 20, 15)
  • HEX: 1E140F
  • Reflecting the glossy depth of soy sauce, seared teppanyaki surfaces, and charred edges, this black adds sophistication, umami depth, and an air of mystery.

3. Sakura Ember Red

  • CMYK: (15, 98, 98, 5)
  • RGB: (200, 40, 40)
  • HEX: C82828
  • A fiery red inspired by Japanese chili peppers, sizzling grills, and the glow of embers, this color conveys heat, passion, and intensity of flavor.

4. Cincinnati Chili Gold

  • CMYK: (8, 52, 100, 0)
  • RGB: (230, 140, 10)
  • HEX: E68C0A
  • This color, taken from the warm, inviting hue of Skyline Chili's signature dish and the golden glow of cheese melting over a steaming plate, adds a sense of comfort and indulgence.

5. Teppanyaki Steel Gray

  • CMYK: (60, 52, 51, 21)
  • RGB: (100, 100, 100)
  • HEX: 646464
  • Inspired by the polished steel of teppanyaki grills and industrial kitchen surfaces, this neutral tone grounds the brand with a sleek and modern culinary aesthetic.

6. Wasabi Smoke Green

  • CMYK: (38, 4, 93, 0)
  • RGB: (170, 200, 70)
  • HEX: AAC846
  • A nod to the sharp, fresh heat of wasabi and the herbal undertones in barbecue rubs, this green brings a vibrant contrast to smoky flavors and heavy textures.

7. Bourbon Maple Amber

  • CMYK: (13, 77, 100, 3)
  • RGB: (210, 90, 20)
  • HEX: D25A14
  • Reminiscent of caramelized bourbon glazes, grilled peaches, and the warm richness of aged whiskey, this amber hue enhances the brand identity's warmth and depth.

8. Miso Cream Beige

  • CMYK: (6, 6, 29, 0)
  • RGB: (240, 230, 190)
  • HEX: F0E6BE
  • A soft, creamy beige inspired by miso paste, buttered cornbread, and lightly toasted buns, adding a neutral balance to the bold, smoky, and spicy elements.

This color palette blends the bold, smoky richness of barbecue, the refined umami of Japanese teppanyaki, and the warm, comforting essence of Midwestern flavors. Together, these colors tell a story of heat, depth, spice, and harmony—perfectly encapsulating the fusion of Japanese teppanyaki, American smokehouse barbecue, and Midwestern comfort food.


Foundations of Branding - Shapes

The shape of things to come

Instructions: "Considering your customers' dining experiences, including tastes, aromas, dishes, music, decor, and ethnic influences, what types of lines, shapes, symbols, patterns, and textures would best represent the most appealing elements of the restaurant dining experience? Which styles of typefaces and typography could effectively communicate these aspects?

Example:

(This example was refined and expanded upon using ChatGPT. No problems with using AI to help refine ideas and suggest a few new ones, but do not use AI as a reliable quick fix or higher authority. Your instincts are usually much better than AI.)

Create a dining experience that is visually, texturally, and emotionally engaging while celebrating the rich cultural fusion of Moroccan, Jamaican, and Mexican influences."


Yakisoba Steakhouse:

(A fusion of Smokey Bones, Benihana, and Skyline Chili)


Lines:

  • Bold, Flowing Lines -- Inspired by the movement of smoke curling from a barbecue pit, the graceful motion of a teppanyaki chef's knife, and the flowing cheese from Skyline Chili's famous dishes. These lines will be used in wall murals, ceiling fixtures, and branding graphics to evoke warmth and sensory movement.
  • Sharp, Geometric Lines -- Reflecting the precision of Japanese culinary craftsmanship (teppanyaki grill edges, knife skills) and the rugged, structured elements of a Midwestern smokehouse (brick walls, steel cooking surfaces). These elements will appear in the architecture and furnishings.
  • Hand-Drawn, Textured Lines -- Mimicking the organic nature of wood grain, chopstick etchings, and the rough textures of cast iron skillets and rustic signage, reinforcing the restaurant's authenticity and craft.

Shapes:

  • Rounded, Organic Shapes -- Inspired by the circular nature of ramen bowls, grill plates, and the soft curves of a steaming bowl of chili. These shapes will appear in furniture (curved booths, rounded stools), plateware, and decorative lighting fixtures.
  • Rectangles & Hard Angles -- Representing wooden cutting boards, steakhouse beams, and the rectangular flat-top teppanyaki grills. The contrast of structured rectangles against softer, circular forms will create a balanced, inviting aesthetic.
  • Arches & Pagoda-Inspired Curves -- Combining elements from Japanese architecture (gentle roof curves) and the Western smokehouse (barn-inspired doorways). This will be integrated into doorways, light fixtures, and signage.

Symbols:

  • Rising Smoke & Fire Swirls -- Evoking slow-smoked barbecue, sizzling hibachi flames, and Skyline's hot, steaming bowls of chili. Used in logo design, menu artwork, and subtle wall engravings.
  • Cast Iron & Wok Symbols -- Representing the heart of the kitchen, where food transforms through fire and heat. These will appear in branding graphics and wall-mounted kitchen decor.
  • Cattle & Koi Fish -- Symbolizing the fusion of Southern barbecue meats and traditional Japanese seafood. The contrast of land and water elements will be subtly woven into the branding.
  • Chopsticks & Forks Crossed -- Symbolizing culinary fusion, appearing in branding and logo work.
  • Cherry Blossom & Hickory Tree Motifs -- Representing the delicate balance of flavor between Japanese refinement and the smoky, bold nature of American barbecue.

Patterns:

  • Smoky, Swirling Patterns -- Evoking the movement of heat and flavor from the grill, used in wall murals and menu backgrounds.
  • Tatami-Inspired Weave Patterns -- Paying homage to Japanese tradition while resembling the basket-like textures found in barbecue serving trays and chili bread baskets. This will be used in upholstery and placemats.
  • Bold, Geometric Tilework -- Inspired by Japanese tatami patterns and Midwestern barn aesthetics, appearing in bar backsplashes and entryway flooring.
  • Brushed Steel & Brick-Like Patterns -- Used on surfaces to combine the raw, industrial feel of a teppanyaki grill with the rugged charm of a smokehouse.

Textures:

  • Charred Wood & Burnished Metal -- Reinforcing the fire-cooked theme, found in tables, serving boards, and wall paneling.
  • Glazed Ceramic & Iron Accents -- Echoing the elegance of Japanese plateware and the durability of American cast iron, featured in dishware, light fixtures, and countertops.
  • Soft Leather & Woven Linen Seating -- Merging the rustic comfort of Midwestern diners with the refined simplicity of Japanese interiors.
  • Distressed Brick & Aged Wood -- Creating a warm, rustic atmosphere reminiscent of a barbecue lodge while incorporating Japanese minimalism through clean lines.

Typography Styles:

  • Bold Serif Fonts with Rustic Edge -- (Example: Playfair Display, Slab Serif) Representing the warmth and tradition of a smokehouse, used in menus and signage.
  • Sleek, Geometric Sans-Serif Fonts -- (Example: Montserrat, Gotham) Providing modernity and precision, reflecting Japanese craftsmanship, used for secondary branding and digital materials.
  • Brushstroke or Calligraphy-Inspired Fonts -- (Example: Satisfy, Amatic SC) Mimicking the fluidity of Japanese kanji and the handcrafted nature of barbecue pitmaster signage, appearing in decorative signage and menu headings.
  • Engraved or Embossed Metal Lettering -- Used in wall signage and menu plaques, blending industrial and traditional aesthetics.

By blending Japanese refinement, Midwestern comfort, and Southern barbecue boldness, the restaurant's design will be visually engaging, rich in texture, and deeply immersive. Guests will feel welcomed by warmth, intrigued by cultural fusion, and inspired by fire, smoke, and the art of cooking.


Foundations of Branding - Mood

Create the Mood

Instructions: “Gather at least a dozen images that help capture your vision of this restaurant and the dining experience. Look for colors and color combinations, images of foods, and typography that you like. Combine these into a single document in PhotoShop or Illustrator. Export as a .png and upload.”



Foundations of Branding - Imagine

Imagine Fictitious Restaurant Review

Instructions: "Imagine a new restaurant that offers a truly unique dining experience.

The foods, desserts, and beverages are a fusion of distinctly different Cuisines with strong flavors and unique aromas. The building, decor, lighting, music, and wait staff combine the ethnic influences of each culture into a harmonious and unforgettable dining experience.

Please write a very descriptive 500-word review of the restaurant in the style of a friendly, casual writer creating an introductory scene for a novel. Please focus on each of the senses and how each enhances the overall dining experience.

Example (using a fusion of Moroccan, Mexican, and Jamaican cuisine:"


The restaurants and cuisines that I fused together:

1. Smokey Bones

Cuisine: Smokey Bones specializes in American barbecue and fire-grilled meats, offering a menu centered around slow-smoked ribs, brisket, pulled pork, and flame-seared steaks. Their dishes are rich in bold, smoky flavors, emphasizing traditional Southern barbecue techniques. The restaurant also features a variety of hearty sides like mac and cheese, cornbread, and baked beans, alongside craft cocktails and a selection of beers. Their casual and rustic ambiance enhances the all-American barbecue dining experience.

2. Benihana

Cuisine: Benihana is known for its Japanese teppanyaki-style dining, where chefs skillfully prepare meals on large iron griddles right in front of guests. Their menu includes a variety of hibachi-grilled meats, seafood, and vegetables, accompanied by fried rice and signature dipping sauces. Additionally, they offer fresh sushi rolls, sashimi, and classic Japanese appetizers. The interactive cooking experience and traditional Japanese flavors make Benihana a unique and entertaining dining destination.

3. Skyline Chili

Cuisine: Skyline Chili is famous for its Cincinnati-style chili, a unique take on the classic dish featuring a spiced, slightly sweet meat sauce served over spaghetti or hot dogs. Their signature "three-way" (spaghetti topped with chili and shredded cheddar cheese) and "coney dogs" (hot dogs with chili, mustard, and onions) are beloved by fans of Midwestern comfort food. The flavors are distinctly different from traditional Tex-Mex chili, as Skyline's version incorporates Mediterranean-inspired spices like cinnamon and cloves, creating a one-of-a-kind taste.


A fusion of Barbeque, Japanese Steakhouse/Sushi & Chili Spaghetti cuisine review:

Yakisoba Steakhouse: a symphony of flavors and cultures

The moment I stepped through the doors of Yakisoba Steakhouse, the air wrapped around me like a warm, fragrant embrace. It was a scent unlike any other—rich, slow-smoked meats mingling with the umami depth of sizzling soy sauce and the faint sweetness of cinnamon-laced chili. The aromas alone could have told a story, one of fire and fusion, of cultures colliding not in chaos, but in harmony.

A hostess in a crisp, black kimono-style jacket and cowboy boots greeted me with a bow and a smile, guiding me past a glowing, open kitchen where flames leaped and danced across a teppanyaki grill. To my right, a row of rustic wooden booths—reminiscent of an old barbecue roadhouse—stretched along a brick wall, strings of soft lanterns casting warm shadows against faded murals of cherry blossoms and steaming bowls of chili. To my left, a sleek counter wrapped around a steel-plated cooking station, where a chef in a Stetson flipped a thick-cut steak with the same finesse as a sushi master slicing sashimi. A faint twang of country guitar strummed over the speakers, somehow melting seamlessly into the gentle hum of a Japanese koto.

As I slid into my seat, the table itself was a work of art—crafted from reclaimed whiskey barrels, lacquered to a glossy finish, and set with small, cast-iron dishes. My server, dressed in a fusion of denim and traditional Japanese hakama pants, brought me my appetizer, a steaming pot of Hibachi-Smoked Chili. "It's our signature," she said with a grin, adjusting the glowing ember-shaped pin on her apron. "Cincinnati-style, over yakisoba noodles, with a dash of bourbon-smoked soy and a hint of wasabi."

The first spoonful was nothing short of a revelation. The warmth of slow-cooked beef and tomatoes met the deep, umami richness of miso, balanced by the unexpected but perfectly placed kick of smoky paprika and ginger. It was the kind of dish that made you pause, savor, and then immediately crave more.

Next, I ordered a platter of Brisket-wrapped Sushi Rolls, delicate yet bold—paper-thin slices of slow-smoked beef wrapped around sticky rice infused with sesame oil, pickled jalapeƱos, and a drizzle of Skyline-style chili reduction. The contrast between the tender beef, the tangy crunch, and the spice-laced sweetness of the sauce was addictive.

For the main course, I chose the Hibachi-Charred Ribeye with Miso Butter Cornbread. Seared to perfection on an open flame, the ribeye was glazed with a bourbon-infused soy reduction and served with smoky-sweet cornbread, the miso lending it an impossibly rich depth. Every bite was an ode to fire, from the charred crust to the melt-in-your-mouth center.

And then, dessert. A slice of Matcha Bourbon Pecan Pie. A flaky, buttery crust cradled a molten filling of roasted pecans, warm cinnamon, and a whisper of green tea earthiness, served with a side of black sesame whipped cream. It was indulgent, unexpected, and wholly unforgettable.

As I lingered over a final sip of Smoked Cherry Old-Fashioned Sake, I realized something—Yakisoba Steakhouse was not just a restaurant. It was a journey, a symphony of flavors and cultures set aflame, brought together in a way that felt both familiar and thrillingly new.

And I knew, without a doubt, I would be back.


Sunday, February 9, 2025

Week 4 - DI – Expressive Typography

Assignment: "Expressive Typography"

"Create an illustrated event poster for a real event. The goal of this project is to really elicit the feeling of this event through your use of creative and expressive type. Hand-lettering, customized type, or using objects as letters is highly encouraged."


I chose the Florida Strawberry Festival as my real event poster. My goal was to create a design that is visually engaging, festive, and informative while effectively using expressive typography, festive imagery, and clear hierarchy.

I chose a standard 24" x 36" poster size because I wanted to include a large amount of visuals and information. The festival is known for its fun, family-friendly atmosphere, delicious strawberries and carnival food, carnival rides, and live entertainment.

I decided to fill the title with images, which wasn't really covered in the textbook, but after some research and trial and error, I was able to accomplish it. The supporting images are vector graphics I either found online or created.

"Expressive Typography": I filled the word Florida with images of an outline of the state, Strawberry with ripe strawberries on a contrasting green background, and Festival with balloons and a bright blue sky background.


Mood Board


Color choices:

  • Red to represent strawberries and excitement.
  • Green is a natural contrast to red and represents the agricultural aspect.
  • Yellow & Orange to add warmth and symbolize carnival fun.
  • Cream/Beige/Green gradient background to provide contrast and radiate from ground-level green to a sunny color at the top.

Hierarchy of Elements:

  • Title: largest text, immediate focus.
  • A large central strawberry: represents the festival's main attraction, and a border of strawberries frames the design.
  • Supporting illustrations: such as the Ferris wheel, mascot, and strawberry shortcake, for visual storytelling.
  • Information: Entertainment schedule, name, date, location, website, and ticket information.

I designed the poster with both the F-pattern and Z-pattern visual hierarchy layout scanning formats in mind.



Challenges:

  • Visual hierarchy: ensuring the design leads the viewer's scanning pattern as desired.
  • Character font and image fill: choosing a large blocky font that would be legible when filled with images inserted.
  • Available space: There are so many visuals and information to include that need to be all-inclusive yet balanced. Before deciding on the final submitted version, I had four different versions of this poster.
  • Contrast: the different versions have different gradient backgrounds, image placement, and text locations.

Overall, I am pleased with the finished poster. I really enjoyed this month's Digital Illustration course and the exercises and projects in the textbook. I find Adobe Illustrator to be a very complex and creative tool; I look forward to learning more about its capabilities.


Final Design


Until next time,

Phil

Digital Illustration Left Brain Right Brain Test

Digital Illustration Left Brain Right Brain Test

The idea of delineation of tasks between the left and right brain is not just an idea people have thrown around -- it's backed up by scientific proof. American neuropsychologist Roger Sperry won the 1981 Nobel Prize in Physiology and Medicine for his work in split-brain research. Want to know which side of your brain, left or right, is more dominant and by how much? Take this left brain right brain test to get the most accurate results.

One of the questions on this test requires audio, please have your speakers on or have your earphones ready.


I scored Left brain inclined 66%: Math

  • Math
  • Analytic
  • Rational
  • Digital
  • Symbolic
  • Order
  • Objective

Right brain inclined 34%: Music

  • Music
  • Creative
  • Instinct
  • Imagination
  • Emotion
  • Art
  • Memory

These results do not surprise me, as I was going through the exercise I know that I am more math, analytic, and rational inclined than I am on the creative side.

I would be curious to have seen my scores when I first started the Graphic Design course and where I stand today. I feel like my numbers would have reflected more left brain inclined than it does today. I will continue taking this exercise at the end of every course module and see if my right brain inclined numbers increase.



We shall see,

Phil

Digital Illustration Creativity Blog Post 4

Digital Illustration Creativity Blog Post 4

This week, I did a creative exercise found in the book "CAFFEINE FOR THE CREATIVE MIND" by Stefan Mumaw and Wendy Lee Oldfield. The exercise is on page 44.


Instructions: "What Day Is It?"

The week of seven days was adopted in Rome somewhere about 400 A.D. and spread into Europe, but it had been recognized long before that in the East. The names of each of the days are generally associated with Roman mythology.

It's time they received an updated, contemporary change.

Your task is to rename the days of the week to be more modern.

They can all be associated with a theme, or they can all have different meanings. They can be as long or as short as you like, but they all must end with the suffix "-day,' like they do now.


Renaming the Days of the Week Using a Planets Theme

  1. Monday = Mercuriday -- A fast-paced day inspired by Mercury, the swiftest planet, perfect for tackling tasks with speed and efficiency.
  2. Tuesday = Venusday -- A day of love, creativity, and self-care, influenced by Venus, the planet of beauty and harmony.
  3. Wednesday = Earthday -- A time for grounding, sustainability, and appreciation for nature, dedicated to our home planet, Earth.
  4. Thursday = Marsday -- A bold and energetic day, channeling the warrior spirit of Mars, ideal for productivity and action.
  5. Friday = Jupiterday -- A day for growth, wisdom, and expansion, inspired by Jupiter, the giant planet of knowledge and abundance.
  6. Saturday = Saturnday -- A day for discipline, structure, and reflection, honoring Saturn, the ruler of time and responsibility.
  7. Sunday = Neptunday -- A dreamy and imaginative day, influenced by Neptune, the planet of intuition, creativity, and relaxation.


Until next time,

Phil

Monday, February 3, 2025

DI Portfolio Builder Project 3

DI Portfolio Builder Project 3

Assignment Instructions: "From the end of project 5 or project 6 of the Against the Clock textbook, create either 1 of the 2 projects using your own subject and original artwork."


Portfolio Builder Project pg. 415

Art Director comments: You have been hired to create a label design for a new energy water called triUMPH. It is going to be marketed throughout the United States, so it must incorporate the required elements for food packaging and retail sales.

  • Create a compelling type treatment for the product name. Find or create imagery as necessary to support the overall package design.
  • Include the nutrition information and the barcode that have been provided by the client. Also include the package size (16.9 FL OZ / 500 mL) somewhere in the label design.
  • Include the "Recycle" logo in the design.
  • Include the following text in the design: ME-HI-5¢ CA CRV

Client comments: The energy drink market's is huge in the United States, so we've decided to branch out from our traditional soda manufacturing. We need you to create an energetic logotype for the new product, as well as a complete label design for the bottles.

Our printing company has provided us with a template that is standard for this type of packaging. The pressroom manager wanted me to make sure to remind you to keep important design elements away from the glue area that is indicated on the template.

Because this is a consumable product, there are a lot of elements that must be incorporated in the package design. Make sure nothing important is left out, or we won't be able to meet our ship date.


The label template that was supposed to be provided in Triumph-A125-PB.zip doesn't appear on my Student Files web page.

So, I searched the Internet and determined the label size for a 16.9 FL OZ / 500 mL bottle. I created all the text and the border graphic in aqua-blue to symbolize water. I used a capitalized NRG for the company's energetic logotype, stylized it, changed it to a red color, and then decreased the opacity. I researched a typical energy drink to create the nutrition facts information. I created a one-paragraph description of the product and provided a fictitious company address.



Until next time,

Phil

Digital Illustration Creativity Blog Post 3

Digital Illustration Creativity Blog Post 3


This week, I did a creative exercise found in the book "CAFFEINE FOR THE CREATIVE MIND" by Stefan Mumaw and Wendy Lee Oldfield. The exercise is on page 43.


Instructions: "Our desks are usually purchased from a predetermined template, meaning we have little say in the design and function of them. What if we did? What if we had an unlimited budget and complete access to a team of engineers and craftsmen that could build our ultimate desk? What will we add or subtract? That is your task: to design the ultimate desk. Consider shape, depth, and function. Take into account factors such as power or shelving and computer related needs. Create an image of the ultimate desk."


I asked DALL-E to help me create an image of the ultimate desk, designed for maximum productivity and comfort. It features an ergonomic shape, adjustable height, wireless charging, USB-C hubs, integrated cable management, ample storage, and customizable LED lighting. After a few iterations, I found my ultimate desk:



until next time,

Phil

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